ADBid™ ADSOLUTIONS HEADER BIDDING

Adsolutions / ADBid™ ADSOLUTIONS HEADER BIDDING

HEADER BIDDING AS A SERVICE

CREATE A LEVEL PLAYING FIELD. GET RID OF YOUR WATERFALL SETUP AND LET EACH IMPRESSION COMPETE WITH THE ENTIRE OPEN MARKET, DIRECT DEAL OR DIRECT CAMPAIGN.
INCREASE REVENUE

Increase revenue, decrease cost. Increase your revenue by connecting all major SSP’s (and DSP’s). Increase competition for inventory. More bidders eguals higher CPM’s and improved overall yield. Get rid of your waterfall setup, we setup a new auction for every single impression (unlimited simultaneous auctions possible).

PUBLISHER CENTRIC

Our mission is to create a level playing field. Everything we do is focussed on maximizing your revenue. We use collected data to maximize revenue for the publishers community and to protect their market position. Obviously that data is never used for other commercial purposes; sold to or shared with any third party.

INSIGHT UNIFIED REPORTING

We provide you with actionable insights. Full insights in bids and bidding strategies. We store each bid and give you insight in the full bid book.

INDIVIDUAL CONFIGURATION

We find the highest bid, based upon the net revenue for publishers. We deduct the revenue share between you and the individual SSP’s. We offer a customizable configuration with multiple tiers in which multiple bidders and floor prices can be defined. In short: Create your own set of custom rules for every auction.

FANATIC SUPPORT

We’re here to help and love a challenge. We will fully support you in the setup fase and beyond. Our wizards can help you analyze the data and setup a custom dashboard with your KPI’s so it’s easy to view what’s actually going on with your properties and inventory.

PARTNERS

We’re connected to 40+ partners and this amount grows daily.

BRAINSTORMING

ADRESSING PUBLISHER DOUBTS..

DIFFICULT

SETUP?

It’s a very complex marketplace, we are always running behind. Can you turn this around?. Yes the global ad market is a complex system. And setting up ad technology can be a pain in the ass. We’re there to help you gain back control by setting you up with our header bidding solution as fast as within 48 hours. We also have a full tag manager available or we can hook in to your current setup. We’ve been active in this industry since it’s conception, worked on the publisher side, and know the headaches. We are here to put you back in the drivers seat.

SUPPORT

AND MAINTAINANCE?

Header bidding code requires ongoing maintenance? Yes, but we are always developing our technology and our support team is always available to make tweaks for you specifically.

CONTROL

AND FLEXIBILITY?

We want to be in control and be able to be flexible? Publishers are our priority. We are here to remove the guess work and literally raise your bottom line. The data we use to do so will never be used for other commercial purposes; sold to or shared with any third party. You are in control and we are at your service.

LATENCY

AND PERFORMANCE?

Our biggest issue with header bidding is an increase in page loading times We can’t afford losing visitors?  True this is an issue. We addressed  this issue by loading bidders async and by allowing you to set general or bidder specific time outs.  

HOLOSTIC APPROACH

EVERY IMPRESSION INITIATES A NON-BIASED AUCTION ACROSS EVERY INTEGRATED BIDDER, COMPETING REAL TIME FOR YOUR INVENTORY. THE WINNING BIDS ALSO COMPETE WITH DIRECT CAMPAIGNS IN YOUR AD SERVER.

KEY FEATURES

The client-side logic is based on a driver implementation, so that on decision points custom actions can be provided. Read your logic is easily implemented.

Allows multiple auctions to run simultaneously. This allows to create complex client side logic. (For example: create a tier based setup, or create pricing rules for banners which have an alternative size: let’s say on a 728×90 placement a billboard is served. That the billboard should have at least a10% uplift above the average 728×90 price.) And the possibility to create complex webpages as infinite scrolling pages or SPA’s. As the bidding process becomes independent of the rendering and decision process.

Easy integration with the defined placements for the ad server via TAGMAN.

 

Collection of statistics of the returned bids.

 

Client and ad server side decision options. (For example the client could decide the received bid is valuable enough to directly render it. By-passing the ad server. Or the ad server might decide to render the ad of a certain bidder, even if it has not provided the highest bid but you want to push a certain amount of volume to a certain source regardless.)

ADBid™ runs in its own container, this allows for memory management to recycle an often used instance, or will be able to recover if a library won’t load at all.

With ADBid™ the total inventory can be exposed to the exchanges, in essence giving them the same first view the ad server has. This allows for parallel decision making instead of a waterfall based.

UHM GREAT BUT HOW DOES IT WORK?

INCREASE THE VALUE OF YOUR MEDIA WITH ADBID AND REMOVE ISSUES AROUND INVENTORY, PRICING AND LATENCY OF REQUESTS.