ONE BY AOL: AD SERVER DISPLAY

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ONE BY AOL: AD SERVER DISPLAY

With AOL AD SERVER, you can manage complex ad serving processes in real-time. Simple, easy-to-use and scalable. Streamlined workflow, precise forecasting tools and numerous targeting options are only some of the benefits that make working with AOL AD SERVER so efficient and profitable.

With Ad Visibility you can track how often and how long on average an ad appears in the viewable part of the browser. Armed with valuable insight into how your websites, ad units and campaigns are performing, you can optimize their effectiveness and increase your ROI.

ONE by AOL: Ad Server provides publishers with advanced ad management and serving capabilities that span the entire workflow of the digital marketing landscape. Seamlessly integrate display, video, mobile and rich media ads, with sales management and business analytics.

With the Display Module, you can manage complex ad serving processes in real-time. Simple, easy-to-use and scalable. Streamlined workflow, precise forecasting tools and numerous targeting options are only some of the benefits that make working with the Display Module so efficient and profitable.

AD SERVER BENEFITS:

  • Save time with our efficient workflow and smart tools.
  • Automatic click-tag correction, malware scanner and LIVE Test.
  • Immediate campaign launch.
  • Monitor campaign performance in real-time.
  • Maximize profit levels with our unique Inventory Management System.
  • Countless targeting options for even the most complex audience.
  • Customized and interactive reporting.

Video Module users don’t need new technical solutions to book video campaigns, but work in the environment they are already familiar with. Your benefit: no extensive migration and no need for additional training. Instead you profit from additional revenues by simply extending your product portfolio.

FEATURES:

  • Ad break function to deliver multiple ads in one commercial break.
  • Exclusion of competing campaigns.
  • Exclusion of multiple delivery of the same ad.
  • Built in support of IAB’s VAST 1 and 2 and VAST Wrapper for Third party redirects.
  • Support of linear and non linear video advertising.
  • Formats: pre-roll, mid-roll, post-roll, overlays, combined formats in which video and display ads are synchronized on the website.

STATE OF THE ART FORECASTING ENGINE ONE by AOL: Ad Server’s forecasting engine calculates precise predictions on the number of ad impressions available for specific dates, hours and targeting combinations based on your network’s historic data.

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slider_advisibility-700x699GET DATA THAT EASILY TRANSLATES INTO MONEY
Get data that easily translates into money With Ad Visibility you can track how often and how long on average an ad appears in the viewable part of the browser. Armed with valuable insight into how your websites, ad units and campaigns are performing, you can optimize their effectiveness and increase your ROI.

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HOW DOES IT WORK
A visible impression is counted when at least 50% or 37,500 pixels of the ad are visible in the user’s viewport for one second or more.

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WHAT’S IN IT FOR ME AS A PUBLISHER?
Earn more from your inventory by accurately pricing ads according to the value of your ad units. Ad Visibility gives you statistics that show exactly which ad units are the most effective, letting you easily identify premium inventory that can be sold for higher CPMs.

WHAT’S IN IT FOR ME AS AN ADVERTISER?
Increase your ROI by optimizing your campaign’s performance according to the visibility rate of booked ad units. Compare campaign performance not only on different ad units, but also on different websites to make the most out of your media spend to elevate your brand.