he IAB Billboard is a huge (970×250), high-visibility ad unit with clear value for advertisers offering full rich media interactivity.
- Social media integration
- Photo gallery
- Video gallery
- Live feeds.
- Polls, Quizzes, Surveys & Data capture
The Billboard starts expanded (250px height). When a user clicks “Close Ad” button, the ad will collapse (31px height, full width) pushing page content up. When a user clicks “Show Ad”, the ad will reappear pushing page content back down and a “Close Ad X” button will appear on the Billboard.