The Interactive Pre-roll is an interactive video ad format that combines a standard pre-roll with additional branding and call-to-action(s).
Interactive pre-roll ads are embedded with rich media options that reveal themselves when the user clicks or rolls over the ad (simultaneously pausing the video). Those options can include photo galleries, quizzes, case studies, even more video – anything that a typical rich media display ad can offer.
The brand messaging is present throughout playback and the call-to-action has been proven to boost interaction/engagement rates compared to standard pre-roll.
- VAST compliant
- VPAID compliant
- Fast-to-market via easy templates
- Seamless TV to in-stream ad repurposing
- Video serving, tracking and analytics
- MRC- and IAB-accredited for video