The Programmatic Skin is a single creative asset and can be used on thousands of websites globally.
Homepage takeovers are appealing to many advertisers as they offer high impact and frequency. Homepage takeovers are a combination of a background skin and In Page formats that takes over the page, usually with a 100% SOV.
Samples of takeover formats are the Programmatic Skin, Pagemorph, the Skin, Panorama Skin etc. etc.