Who is Adsolutions?
Adsolutions BV is a software company. We develop software for both publishers and advertisers.
Adsolutions BV respects your right to privacy. This Privacy Notice explains who we are, what kind of information we collect, share and use about you, and how you can exercise your privacy rights. This Privacy Notice applies to our Header bidding Platform.
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.
Header Bidding by Adsolutions Platform
Adsolutions customer base consists of publisher and sales houses that use our software to connect to buyers of advertising space on their websites. The websites of most of our clients are accessible free of charge. They use advertising revenue to cover their cost, and in most cases, to continue to provide their services publicly.
Technically our platform can make use of functional cookies, necessary to run an auction, and non-functional, user identifiable, cookies. For making use of non-functional cookies, we need your approval. When you visit a website from a company that makes use of our platform the website will ask your permission (opt-in) to do this. The one thing we log and store which is identifiable as personal data is a unique user ID. Which is basically a number that’s connected to your browser. We don’t have access to any other information which could be connected to this number. It is possible at all times to change your mind and opt-out.
What data do we use?
We process the following types of (personal) data:
Purposes that we use the data for
We use the data to enable the automated auction (bidding process). And to provide reporting like ad impressions, trends and other statistics to our customers.
Our legal basis for the processing
We base our processing on consent of the data subject.
Where do we obtain the data from?
We create a random Unique User ID in a cookie stored in your browser when you visit one of our customers websites.
What data do we store
We store the bidding data our databases, this data contains information like the number of times certain bidders have bid on specific ad spots and the bid values. The bidding data doesn’t contain any personal information.
How long and where do we store data
We store data for up to 5 years.
Who we share data with
We share this data with our customers.
We take appropriate security measures to protect against unauthorised access to or unauthorised alteration, disclosure or destruction of data. This includes the necessary physical, electronic and managerial procedures to protect data integrity, access and use. This also includes, but is not limited to, the use of encryption. Any data that is stored on Adsolutions servers is treated as confidential and is not generally available to the public. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect personal data, we cannot guarantee its absolute security.
If you are a resident of the European Economic Area, you have the following data protection rights:
How to contact us?
You can contact us at firstname.lastname@example.org.