Privacy Policy

Adsolutions / Privacy Policy

Header Bidding by Adsolutions Privacy Policy

Who is Adsolutions?

Adsolutions BV is a software company. We develop software for both publishers and advertisers.

Adsolutions BV respects your right to privacy. This Privacy Notice explains who we are, what kind of information we collect, share and use about you, and how you can exercise your privacy rights. This Privacy Notice applies to our Header bidding Platform.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.

Header Bidding by Adsolutions Platform 

Adsolutions customer base consists of publisher and sales houses that use our software to connect to buyers of advertising space on their websites. The websites of most of our clients are accessible free of charge. They use advertising revenue to cover their cost, and in most cases, to continue to provide their services publicly.

Through our platform publishers are able to connect to several buyers of advertising in real-time. Our platform basically functions as a regular auction house. Information about the visitors and websites passes through our platform to the buyers of advertising. These buyers bid on the advertising space and the highest bidder wins. The information of visitors was collected by publishers and advertisers. Publishers and advertisers use cookies to store this information. These cookies can pass through our platform.

Technically our platform can make use of functional cookies, necessary to run an auction, and non-functional, user identifiable, cookies. For making use of non-functional cookies, we need your approval. When you visit a website from a company that makes use of our platform the website will ask your permission (opt-in) to do this. The one thing we log and store which is identifiable as personal data is a unique user ID. Which is basically a number that’s connected to your browser. We don’t have access to any other information which could be connected to this number. It is possible at all times to change your mind and opt-out.

What data do we use?

We process the following types of (personal) data:

  • Unique User ID – A unique number identifying a user session.
  • Which browser is making the request.
  • Which Operating system is making the request.
  • The device type making the request

Purposes that we use the data for
We use the data to enable the automated auction (bidding process). And to provide reporting like ad impressions, trends and other statistics to our customers.

Our legal basis for the processing
We base our processing on consent of the data subject.

Where do we obtain the data from?
We create a random Unique User ID in a cookie stored in your browser when you visit one of our customers websites.

What data do we store
We store the bidding data our databases, this data contains information like the number of times certain bidders have bid on specific ad spots and the bid values. The bidding data doesn’t contain any personal information.

How long and where do we store data
We store data for up to 5 years.

Who we share data with
We share this data with our customers.

We take appropriate security measures to protect against unauthorised access to or unauthorised alteration, disclosure or destruction of data. This includes the necessary physical, electronic and managerial procedures to protect data integrity, access and use. This also includes, but is not limited to, the use of encryption. Any data that is stored on Adsolutions servers is treated as confidential and is not generally available to the public. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect personal data, we cannot guarantee its absolute security.

If you are a resident of the European Economic Area, you have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by using the contact details provided under the “How to contact us” heading below.
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. Alternatively, you can opt out by using the contact details provided under the “How to contact us” heading below.
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the European Economic Area are available here

How to contact us?
You can contact us at