Note: Assets larger than 4mb will be blocked by Chrome if they are not user-initiated.
If you want to use autoplay, make sure your ad (including all other assets) is smaller than 4mb.
Without autoplay, videos can be larger.
We need the following assets and information to setup a LeadAd for you:
– ad type (billboard, MPU or Autoscout Responsive ad)
– image.jpg (main image) or video.mp4.
– logo image
– text for the header
– privacy link
– language preference
– prefered data storage method (CRM integration, Google sheets etc.)
Currently three versions of the LeadAd are available: an MPU 300×250, a Billboard 970×250 and a responsive version for Autoscout. We can easily create a new version for you, if needed.
Image or video
You can opt for either a main image or a main video. Depending on the ad type, the image has a particular speciﬁcation:
MPU: 300×168 pixels, jpg, max 100kb
Billboard: 353×200 pixels, jpg, max 100kb
Responsive: 266×200 pixels, jpg, max 100kb
For the video, the speciﬁcations are identical for all ad types:
Video: 16:9, mp4, max 2,5mb.
Depending on the ad type the logo image has a particular speciﬁcation:
MPU: 50×50 pixels, jpg, max 25kb
Billboard: 50×200 pixels, jpg, max 25kb
Responsive: 50×200 pixels, jpg, max 25kb
Text for header
Max 40 characters
URL to privacy statement/policy
Pick your preferred language, we have English, Italian, German and Dutch available. If another language is preferred please let us know, so we can send you a translation document.
Prefered data storage method
Tell us the prefered data storage method, the description on implementing Google Sheets is available down below in this document. Please contact us to discuss an integration with a CRM system. And keep in mind that implementing a CRM system requires some custom work and time.
Please provide the color number for the buttons of the ad and the text colors.
Recommended initial file size
Max 5 mb
We will charge an additional fee for files larger than 5 mb hosted by us.
GIF, JPG, PNG, HTML5
MOV, FLV, MPEG4, AVI, MP4
Recommended video quality
250kbps, 20-30 fps
Recommended Audio Quality:
16bit 44khz stereo
ClickURL or ClickTracker
Each HTML/JS asset, should be archived as a ZIP file.