The Scrolling Takeover is a Rich Media Ad Unit that can be build Responsive for desktop. It wraps around the website like a normal takeover but it also pushes the website down so a huge canvas is available to communicate the message. When the user scrolls down the ad will vanish and reappear again when the user scrolls back up. When the wallpaper is invisible a 980×120 sticky ad will appear on the top of the screen. It can contain animation or even video. A single creative can be used on many websites.